Google Adwords

Google is where people search for what to do, where to go and what to buy. Your ad can appear on Google at the very moment someone is looking for products or services like yours. Whether they’re on desktop or mobile, a well-timed ad can turn people into valuable customers
. There are two models on which google ad works

  • PPC- Pay per click
  • CPC- Cost per click.
  • PPC: The pay-per-click model is primarily based on keywords. For example, in search engines, online ads only appear when someone searches a keyword related to the product or service being advertised. Therefore, companies that rely on pay-per-click advertising models research and analyse the keywords most applicable to their products or services. Investing in relevant keywords can result in a higher number of clicks and eventually higher profits. Let us know how ppc rate is determined. It is generally determined by two models : 1. Flat rate model. 2. Bid based model. - Flat rate model- In the flat rate pay-per-click model, an advertiser pays a publisher a fixed fee for each click. Publishers generally keep a list of different PPC rates that apply to different areas of their website. Publisher generally lowers the cost if advertiser promise a long term contract and high value contract.

    -Bid based Model- In the bid-based model, each advertiser makes a bid with a maximum amount of money they are willing to pay for an advertising spot. Then, a publisher undertakes an auction using automated tools. An auction is run whenever a visitor triggers the ad spot. Winner of the bid is determined in a ranking way. The rank is not only determined by amount but also the quality of content offered.
    Cost-per-click (CPC) Cost-per-click (CPC) bidding means that you pay for each click on your ads. For CPC bidding campaigns, you set a maximum cost-per-click bid - or simply max CPC - that is the highest amount that you are willing to pay for a click on your ad . Your max CPC is the most you will typically be charged for a click, but you will often be charged less -- sometimes much less. That final amount you will charged for a click is called your actual CPC. If you enter a max. CPC bid and someone clicks your ad, that click won't cost you more than the maximum CPC bid amount that you set. You will choose between manual bidding (you choose your bid amounts) and automatic bidding (let Google set bids to try to get the most clicks within your budget).CPC pricing is sometimes known as pay-per-click (PPC). How CPC is measured:- CPC= Total amount spent / Total measured cost.

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    This allows the consumer to satisfy more of his or her demands at a lower total cost by acquiring more.